dgs Retreats Into Creativity

dgs will be closed beginning at 2pm on Thursday, October 22, returning at 1:30pm on Friday, October 23 for our annual agency retreat.

We shall retreat into a state of pure creativity as we explore our talents and ideas.

AKA - Our super-fun annual agency in-service training and education event.

We will return to our regularly scheduled programming on Friday at 1:30pm.

Leslie (and Simon) Featured on CBS Evening News With Debby Knox

Check out this video of dgs' Leslie Galbreath and her Alaskan Malamute, Simon, on Friday's CBS Evening News with Debby Knox:

http://www.wishtv.com/dpp/health/Stem_cell_therapy_for_animals_20091016

Over 1,400 Refocused. Rediscovered. And Reinvented.

Over 1,400 manufacturers from North and Central America attended it's 'Your Manufacturing Future? Refocus. Rediscover. Reinvent.' event which took place at Mazak's headquarters in Florence, Kentucky. Also known as R3, the three-day event introduced new technology and provided innovative strategies to help American manufacturers achieve success.

"We really believed that the manufacturing community would respond strongly to an event focused on positioning themselves for future growth," said Brian Papke, President, Mazak Corporation. "Our expectations for R3 were already high and we're absolutely thrilled to have them exceeded. A lot of manufacturers are recognizing that the market has changed and evolution toward a new level of manufacturing productivity is required for continued manufacturing success."

Kudos to Mazak for supporting its customers in such a meaningful way. We have the best clients! We at dgs were proud to be a small part of this event.

It pays to R3.

Time to Refocus. Rediscover. Reinvent.

Next week, Mazak Corporation will host a new event: Your Manufacturing Future? Refocus. Rediscover. Reinvent. Otherwise fondly referred to as R3.

This event couldn't come at a better time.

Focused on providing truly meaningful ways for American manufacturers to prepare for the UPTURN. Yes, the upturn. It's right around the corner, and now is the time to prepare. Not later.

During periods of recession, the common response is to stop investing, save money, be cautious. Of course, you have to be responsible and manage business wisely, but now is the best time to invest. Truth be told, it's critical.

Next week at R3, Mazak Corporation will feature more new machines than even appeared at IMTS 2008 in an effort to demonstrate the many ways that new technology can help manufacturers increase shop flexibility and productivity, broaden their capabilities and even adapt existing processes to apply to new, growing market segments like aerospace, medical and energy.

For more information on R3, please visit MazakUSA.com/r3

Celebrating Left-Handers Everywhere

Today is International Left-Handers day!

Cheers to our own Janae Cummings and all other wonderfuly creative lefties out there!

To the MAXIEM

Times are changing, and our clients have taken notice.

OMAX Corporation recently launched the MAXIEM line of abrasive waterjet machining centers to meet the growing demand for a basic line of waterjet equipment. OMAX asked dgs to develop the MAXIEM brand, including product name, logo, identity materials all the way to design suggestions for the machine line itself.

This was a challenging project, as we wanted to make certain that the positioning of the MAXIEM line accurately reflected its role in the marketplace as an entry-level line of machines. We endeavored to create distinctly different positioning to ensure that we did not set the groundwork to cannibalize OMAX sales.

With MAXIEM, we also knew we needed to create a new voice. We wanted to speak with an entirely different tone, to further communicate that this new line is very much separate from OMAX.

We are still in the process of finalizing the first series of ads, which will have an edgy, modern feel. Be on the lookout for those in the coming weeks.

For more information on MAXIEM, please visit MAXIEMwaterjets.com.

Socially Networked

Have you checked out dgs on Facebook, LinkedIn and MySpace?

If you have a minute, please visit our pages on these social network sites. We love to make new friends.