At dgs, we have chosen the former. And, we've already seen results. So far so good - we feel we made the right choice. To date, all of our posts have been picked up by Google and other feeds, and we have a few followers.
So, this begs the question... Why do some clients resist?
Perhaps the main reason is the most obvious reason. With a blog in its purest form, you give up some measure of control. You allow comments from the peanut gallery, and invite discussion and potentially criticism. BUT, don't the benefits outweigh the risk? From a message standpoint, authenticity is key. If a blog is a blog in its purest form, don't customers and prospects appreciate the transparency?
Blogging is a hot topic. We don't have all the answers, yet. But, we're willing to give it a go to learn the dos and don'ts and reap the benefits along the way.
Let us know what you think.