Friday, May 28, 2010
Google Technology Solutions (for you, me and my unborn son)
by Justin Brown, Senior Art Director
Google is indisputedly one of the world’s largest provider of free technological resources and applications, cloud computing solution. With technologies ranging from search, advertising, applications (apps), and now mobile, Google is on track to accomplish their mission to organize the world’s information and make it universally accessible and useful.
The massive growth in Google technology is more than one blog post can handle. With this in mind, I will only cover thoughts/insight on Google’s web technology, advertising and some of the services Google provides through cloud computing.
Google Web Technology
Working from a cloud-computing concept whereby users have the ability to share resources, software and other information across multiple platforms all from the Internet, allows Google to provide innovative technologies that no other company has to offer to millions of users at any given time.
Google’s web search technology is predominately the company’s most popular service, setting rank as one of the Internet’s most visited sites and seen as the most dominant search engine. Utilizing over a million server technologies worldwide, Google’s ability to process billions of search queries daily allows users instant gratification whether they’re searching stock quotes, sport scores, current headlines, images, videos, maps, recipes, the latest Apple technology and much more, all combined in one query.
The ability to provide the end user with the more relevant results for faster searches, Google’s engineering team is continuously improving the way people find what they’re looking for. Using technologies such as their Google Chrome browser platform, personalized search services and Google Toolbar plug-in, Google is able to provide the user with tailored results for all their favorite websites in a split second.
On the backend, Google provides a way for advertisers, interactive developers and programmers to gather information using Google Analytics. This easy to use code tracks end users trail through a web site, from where they came from, what they viewed, down to the kind of browser, device and screen resolution. This technology allows for better-optimized content to viewers so advertisers can measure and ultimately give back what is searched for.
In addition to Google Analytics, other web-based programs are provided such as AdWords and AdSense to help advertisers promote products and services globally based on the relevant content from search results. Each service gives businesses the tools to analyze their campaigns and adjust them accordingly to be more efficient and effective. You can find these services at work during a search or viewing video on YouTube as examples.
Google Web App Technology
As an extension of cloud computing, Google engineers have, and are continuously developing web apps as a way for users to share information, get things done efficiently, and lower the expenses of locally run software programs. Because the information is stored online, technologies from email, calendars, word processing, maps, shopping, photo editing, social media (Blogger, Buzz), video (YouTube - visit dgs’ channel at www.youtube.com/dgsmarketing), to even browser chat provides people with a virtual collaboration center so that all information is accessible from any device connected to the internet. The global accessibility this provides business users opens the door for more people to be technically minded on the same material at the same time.
With the seemingly endless possibilities of the Internet itself, Google’s latest reach into the mobile market with their Android platform, the cloud computing concept has reached a completely new technological advancement, linking everyone old, young and unborn together. What technologies will you Google today?